When you’re selling a story to the press, it’s natural to want to get the best possible price for it. After all, it’s only exclusive once! We’ve put together a list of our top tips to getting a newspaper or magazine editor to pay you the most money for your story.
Recognising your story’s best selling points
The best way to get a great price for your story is to explain exactly why a newspaper or magazine would want to publish it. The editors are always really busy, so they don’t necessarily have the time or patience to wade through pages and pages of information. It’s best to keep your sales pitch simple, highlighting exactly what is most interesting about your story. Is it particularly relevant at the moment? Does it have great photos to go alongside it? Has something really unusual happened to you?
That’s where we come in. With a decade of experience in journalism, we know exactly which aspects of your story will appeal the most. We’ll spend time carefully creating a bespoke pitch for your story, making it special and guaranteeing you the best possible result. For more on this, have a look at our guide to selling a story.
Maximising your story’s visual appeal
When it comes to telling a story in a magazine or newspaper, the photos are often just as important as the words. The pictures help readers to imagine exactly what happened, and they can visualise who is telling the story too. If you have a flick through any newspaper, you’ll notice that the stories with the best pictures get the most space on the page. That means they’re worth the most money!
To get the best possible price you should be ready to have a full selection of photos available. If you give us a ring for a chat about your story, don’t be surprised if we ask you about what pictures you might be able to get. We’ll guide you on which to choose, and you’ll also have our expert image editing skills to help you too. This means if your photo isn’t great quality, we do everything we can to make sure this doesn’t hold your story back. In addition, if it would help you to get a better price for your story we can even pay for a professional photographer to come and take a selection of snaps.
Protecting the exclusivity of your story
The most valuable stories are ones that no-one knows about yet. Newspapers and magazines love to be the first to break a story. For this reason, we always advise you to think really carefully before splashing your story over social media. When posts go viral, journalists will often just take the information and photographs and publish the story without even giving you a call, let alone a payment. Unfortunately that’s legal, once the material is in the public domain.
We also suggest getting a full press strategy in place before doing an interview with your local paper. You might find that the national papers then pick up the story and start running it too, which ruins the potential for negotiating a big payment for an exclusive. Don’t worry if it’s really important to you that your story gets local attention, there will definitely be a time and a place within your press strategy for that. To start discussing the best strategy for your story, give us a call on 0117 9076934 or fill in the contact form on the right.
Knowing how much your story should be worth
The best way to get a value for your story is to have a chat with us. Lots of different factors can affect how much a story is worth, so when we know a few details about the particular aspects of yours we’ll be able to give you a realistic price expectation. However, in the meantime we’ve also put together a national press story valuation guide.
Contact us confidentially for a chat about how much your story will be worth – our team is ready to provide expert guidance. Give us a call on 0117 9076934 or fill in the form on the right and we’ll get in touch.
By Helen O’Brien Google