Behind the scenes at ITV’s Daybreak

Behind the scenes at ITV’s Daybreak

by -
Danielle Hoffman


Most of our clients come to Sell My Story hoping to tell their story in a magazine. But once the glossy feature is off the shelves that’s not always the end of the line. We’re always keen to maximise the  potential of each and every story – so often we’ll be able to offer our clients a second deal with a magazine, a spread in a national newspaper, or even a chance to appear on TV. We work regularly with Daybreak and This Morning on ITV, giving clients the perfect chance to take their experiences to millions more people across the nation. It’s a great way to spread a message or raise awareness.

Being in front of the cameras can seem daunting, but every single one of our clients has come away from the TV studios with a smile. It’s a great experience. This week we went behind the scenes at Daybreak with Jane Sherriff from the fantastic Bottle Stop campaign. You can read more about Jane’s moving story here… but take a look below for our exclusive guide to what happens at those famous London studios.


Wednesday 6pm – It’s the evening before she’s due to appear on the sofas at Daybreak with Lorraine and Aled, so Jane is brought down to London so she’s ready nice and early in the morning. The show has booked her a seat on the train down from Lancaster, and she arrives at Euston in London where a car is waiting to take her to the hotel.

Thursday 6.45am – A car picks Jane up from the hotel to take her to the ITV studios near Waterloo station – so there’s no stress and hassle on the rush hour tube trains. She’s due on camera at 8.10am so she’s got plenty of time to be prepped by the team beforehand.

7am – On arrival Jane’s whisked straight into make-up where the team gets to work making her look camera-ready. But, contrary to popular belief, there’s no thick orange slap caked on! Just a bit of foundation, subtle eye make-up and a perfectly matched shade of lippy. The stylist then whips out a scary bit of machinery – it looks a bit like an alien probe. But it turns out it’s just a ceramic wand  – the very latest design of hair curler if you didn’t know (which we didn’t!). The team are really friendly.

7.20am – A runner takes us round to the illustrious green room so Jane has time to focus before appearing on camera. There are plates of pastries, cereal, and fresh fruit so no need to worry about having skipped breakfast. On a big TV screen we watch Lorraine and Aled doing their thing while we have a cuppa, and see a preview for Jane’s interview later that morning.

7.25am – Someone from the production team pops into the green room to talk Jane through what will happen on set. She explains they’ve got a pre-recorded package to play first, explaining the history of Jane’s story. Then the camera will cut to her sitting on the sofa live with Lorraine and Aled. Jane’s told what kind of questions will be asked, and some of the background details to her story are triple-checked. It’s great that she’s reassured she won’t be ambushed with difficult questions, or left floundering if she’s not got a long answer.

7.40am – A sound assistant comes to hook Jane up with a microphone. It’s just a small battery pack that’s secured inside her dress, and a clip on microphone. It’s explained that there’s nothing to worry about – you just speak normally and forget it’s even there. Meanwhile Corrie’s Antony Cotton comes in for a flick through the Times, before he goes on camera to announce the winner of the Britain’s best pie contest.

7.45am – After a quick bathroom break we’re taken through to the studio. We creep in as Lorraine’s introducing her pre-recorded interview with Twilight star Robert Pattinson. There are screens everywhere showing what’s coming through on all the different cameras, and the team are dashing around to get everything into place for the next segment.

8.05am – Jane is positioned in the kitchen area of the studio while the news is read live, just metres away. The camera does a short live shot of her while the presenters introduce what’s coming up after the break. Then she’s guided over to the sofa, ready for her chat.

8.10am – Lorraine and Aled welcome Jane while the pre-recorded background film is played out, then the cameras cut over for the live interview. Jane’s gently and sympathetically guided through talking about her experiences, and given plenty of time to explain all about her campaign. It’s clear Alex and Lorraine are backing it too – and so are the rest of the nation! The Daybreak poll of the day reveals 95% of the public agree that glass bottles should be banned from late night bars and nightclubs – and that’s great news.

8.20am – It’s all over, and Jane’s delighted with the outcome. Being on the show was a great publicity opportunity for her campaign – and she did it great justice with her clear and calm approach. There’s just enough time for a quick photo opp for the campaign Facebook page with the presenters before they’re needed again, and we’re shown back to the green room.

8.30am – A car’s waiting outside to take Jane to the train station, and she makes her way back up north. Meanwhile, hundreds of people are chatting about Bottle Stop on Twitter and Facebook with almost unanimously positive opinions. Back at the office the phone’s ringing off the hook with more journalists wanting to arrange a chat with Jane, so we get to work planning her next media opportunities.

 If you’ve got a story you’d like to tell on television get in touch with us today. We’ve got the contacts to make that happen, and we’d love to hear your story. Fill in the contact form on the right and one of our experienced team of media consultants will give you a call. Or you can phone us in the office on 0117 9076934.